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Finish Line and Shoe Charity Announce Plans for SOLE DESTINATION
Leading Athletic Retailer and Shoe Charity Work Together for Second Straight Year to Give Shoes to People in Need
Donating shoes to Soles4Souls just became much easier, thanks to athletic shoe retailer Finish Line’s "Sole Destination," a large-scale shoe collection program. The promotion encourages shoppers to bring a pair of new or "gently worn" shoes from their closets into a Finish Line store to receive a discount off a new pair.
From June 1 through September 7, 2009 all 690 Finish Line stores will be participating in “Sole Destination” (visit www.finishline.com/soledestination for the locations near you). Finish Line will donate $1 for each pair donated through the program, up to $100,000. Customers who donate shoes will receive $5 off a pair of shoes valued at $25 or higher.
“Finish Line is a remarkable partner in our mission to put shoes on the feet of people who need our help,” said Wayne Elsey, Founder and CEO of Soles4Souls. “From the very beginning, Finish Line has rallied around our charity and their efforts are making an enormous impact in the lives of hundreds of thousands of people. We are deeply honored to have their partnership,” he said.
“The Finish Line is proud to continue our support of Soles4Souls through Sole Destination -- our exclusive shoe donation program,” said Derrick Walker, Finish Line Vice President of Marketing. “Thanks to the generosity of our customers, Finish Line was able to collect nearly 85,000 pairs of shoes last year. We hope to exceed that amount this year and make an impact in the lives of those in our community and around the world.”
Finish Line is also active in “Barefoot Week,” the annual celebration created by Soles4Souls to foster community philanthropy within the United States. This year, the athletic retailer is helping kick off Barefoot Week in Indianapolis by custom-fitting thousands of homeless and disadvantaged people served by Wheeler Mission.
About Finish Line
The Finish Line, Inc. is one of the largest mall-based specialty retailers operating under the Finish Line and Man Alive brand names. The Finish Line, Inc. is publicly traded on the NASDAQ Global Select Market under the symbol FINL. As of May 20th, the Company operates 684 Finish Line stores in 47 states and online and 78 Man Alive stores in 19 states and online. To learn more about these brands, visit www.finishline.com and www.manalive.com.
