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THOR•LO Supports Haitian Relief Effort
THOR•LO® SUPPORTS HAITIAN RELIEF EFFORT
Donation of 6,000 pairs of Experia socks through “Soles4Souls” to provide much-needed protection and relief
THOR•LO ® (www.thorlos.com), the originator of activity specific socks, announced today that a donation of 6,000 pair of their best-selling Experia Brand socks will be made through Soles4Souls to aid Haitian relief efforts. The Haitian people have lost so much and have real everyday needs in every aspect of their lives. THOR•LO is helping the best way it knows how and encourage all footwear companies to join them and contribute their products to aid this recovery effort.
According to James Jesserer, a senior executive with THOR•LO, “We are all deeply concerned over the depth of suffering the Haitian people are experiencing, and wish to do what we can in providing them with a small amount of comfort in the midst of their sorrow and devastation. We truly hope to show them that in a small way, the world cares.”
THOR•LO’s owner Jim Throneburg was particularly moved to respond to the disaster. “We can all do something to help mankind whether through a business or personal donation. We’re doing what we can, and hope that other hosiery manufacturers will unite to really show the heart of the sock industry,” Throneburg added. Throneburg felt that the Experia Brand was the most appropriate product in it’s extensive line for the warm Haitian climate because of its lightweight structure and Coolmax® (66%) construction.
Soles4Souls is a shoe charity dedicated to helping those in need, collecting gently worn shoes and footwear supplies to donate to those in need worldwide.
About THOR•LO®
North Carolina based THOR•LO, Inc., the originator of activity specific socks, is committed to providing the ultimate in foot protection and comfort for all consumers. Over 30 years of scientific research stands behind the Thorlos ultimate consumer promise of “Your Feet Will Feel Better or Your Money Back.®” All Thorlos sock products are designed to protect the foot from activity-specific demands such as shear, impact and blistering. Thorlos provides its consumers with superior comfort products, which allows them to enjoy their active lifestyles. For more information about Thorlos® visit www.thorlos.com.
