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Take off Your Jeans for a Good Cause
Clothes4Souls™ Teams up with bebe stores, inc. for first ever National Jean Drive
Nashville, TN (July 13, 2010) – Clothes4Souls™, the newly formed apparel division of the international shoe charity, Soles4Souls®, proudly announces its first national campaign at all bebe retail stores located in the U.S. bebe is known for designing and producing a distinctive line of contemporary women’s apparel and accessories.
Beginning on Thursday, July 15, women will be invited to drop by bebe to donate their ‘gently worn’ jeans in exchange for $25 off a new pair of jeans selected from bebe’s new Fall 2010 Denim Collection. Limit one offer per customer. Additionally, with a minimum cash donation of $10, customers will receive $25 off a new pair of jeans. To find a participating location near you, click here.
“We are proud to be the first retailer to partner with Clothes4Souls™ because we share a common goal of trying to make a difference in the lives of underserved women and children,” said Charles Smith, bebe’s Senior Director of Human Resources. “And with this campaign we are also enabling our customers to join in our efforts to bring dignity and hope to families throughout the world who are desperate need.”
“If there is one thing we’ve learned through the years at Soles4Souls is that women have an abundance of shoes AND clothes,” said Wayne Elsey, Founder and CEO of Soles4Souls. “We are excited that our clothing division Clothes4Souls’ first national campaign will be with bebe, which is the brand of choice for today’s savvy, independently minded woman. This campaign creates an opportunity for women to turn shopping into a giving experience, and they are changing lives at the same time,” he said.
Launched in February 2010, the Clothes4Souls™ endeavor will be housed under the Soles4Souls umbrella and will focus on collecting new clothing from manufacturers, retailers, designers and the general public. With new and on-going retail partnerships similar to the upcoming bebe campaign, Clothes4Souls™ will now begin to accept donated gently worn jeans and coats.
For more information on how to get involved and to find a recycling location near you, visit www.clothes4souls.org.
About bebe
bebe stores, inc. designs, develops and produces a distinctive line of contemporary women’s apparel and accessories, which it markets under the bebe, BEBE SPORT, bbsp, PH8 and 2b bebe brand names. bebe currently operates 305 stores, of which 213 are bebe stores, 33 are 2b bebe stores, 58 are PH8 stores and 1 is a bebe accessories store. These stores are located in the United States, U.S. Virgin Islands, Puerto Rico and Canada. In addition, there is an online store at www.bebe.com.
