Point2 Running Company Joins The Soles4Souls Mission
Point2 Running Company JOINS SOLES4SOULS FOR GLOBAL RELIEF INITIATIVE IN 2012
The retail company launches in-store campaign for Soles4Souls as part of their yearly giving program
Point2 Running Company, designed to bring health and comfort to fashionable footwear, has announced its commitment to help individuals in need around the world through their 2012 giving program. The company will launch its campaign to collect shoes for Soles4Souls on February 1, 2012. With 1 in 4 adults in the world living on less than one dollar a day, basic necessities like shoes are not readily available. A pair of shoes can protect an individual’s feet from cuts and infection that can be life threatening if untreated.
Formed as a relief effort following the 2004 Southeast Asian tsunami, Soles4Souls has donated more than 16 million pairs of shoes across 128 countries.
“Bringing relief to people in need fits perfectly with our company’s mission to save feet by providing fashionable, healthy footwear,” said Andrea Lehmkuhler. “We are delighted that we can help people around the world experience a higher quality of life through this campaign," she said.
Soles4Souls partners with progressive companies in the footwear and fashion industries like Point2 Running Company to directly impact the lives of people suffering from natural disasters or striving to break free from poverty.
“We deeply appreciate this commitment by Point2 Running Company and its customers,” said Wayne Elsey, Founder and CEO of Soles4Souls. “From our experiences over the past seven years, we are certain that Company products will result in inspiring personal stories from individuals who have witnessed transformation among their families and communities.”
