Ways to Help Retailers

Retailers, by aligning your company with the mission of Soles4Souls, you will make an emotional connection with your customers, community and the media. You can become a participation location, hold a trade in event, or have store competitions to get involved. For more information, please contact us at .

Retailers Can Host a “Shoe Trade-in” Event

Soles4Souls is partnering with thousands of retail locations around the country to offer a “shoe trade-in” promotion. Customers who bring in a used pair of shoes to donate may receive an incentive (at the discretion of the store), such as a discount toward a new pair of shoes.

The retailer's benefits include an increase in sales as well as a tax-deductible receipt for the used shoes that are sent to Soles4Souls.

Soles4Souls provides an attractive collection/display box (shown at left) that is custom-designed featuring your store logo and promotional information.

So what are you waiting for? Contact us today to start your own event!

Event Possibilities

  • Grand Openings
  • Store Anniversaries
  • Earth Day Events
  • Spring/Fall Sales
  • Back to School Days
  • Customer Appreciation Days

How to get started

For information on how to get your event started, please contact us at .

Steps to a Trade In Program

  • Decide the dates of your trade in program – most retailers run for 3 to 4 weeks.
  • Decide the percentage or dollar discount that you want to extend your customers. Our pre printed headers are printed as follows:
    $5$10$25
    10%15%20%
  • Marketing is key – we can supply you with a digital image of our logo to coincide with yours and a sample press release for any media needs. Download the sample Press Release.
  • We will ship the boxes and headers (pre printed) with the percentage or dollar discount. We also provide banners and any literature needed for each of your locations. Please keep in mind that these are only collection boxes and when they become full, simply empty into a shipping box.
  • Do not refuse any shoes because you think they are too worn. Our warehouse will sort them and categorize appropriately.
  • You may be asked the question – if I bring in 5 pairs of shoes, do I get the percentage or dollar amount off each new pair I purchase? This is your call, you can discount per new pair or on the entire purchase.
  • Remember this is your promotion and you should feel proud that your company is participating in a great program to help the less fortunate.
  • When finished with your promotion, simply box the shoes and ship to one of our warehouse locations.

We accept donations of worn and damaged goods, seasonal footwear and returns. Our 501C(3) charity offers you an outlet for these products with tax advantages for your company.

Become a Participation Location

Partner with S4S on a year round basis by becoming an official participation location. Collect new or gently worn shoes and increase foot traffic to your business. Soles4Souls will add your location information to our Zip Code locator, so people will be able to find the location closest to them quickly and easily.

Store Competitions

Local/ National Retail Chains

Multiple stores holding a retail trade in event could encourage employee participation and friendly competition to have the most shoes collected, new customers, increased monthly sales, etc. with an award incentive.

One Store Retailers

encourage a community wide event which could involve local schools and business to host a shoe drive in conjunction with your event. The organization which collects the most shoes will receive an additional discount (at your discretion) within your store.

For more information, please contact us at .


No matter how you choose to partner with us, we will give you everything you need to have a great campaign. Visit our Resource area to get all you need to make your program a success from logos to press releases to event materials.